Everyone seems to be going into producing and directing and the craft of art building is getting bigger by the month! More Content more films more cinema – and trust me we are not complaining we are loving it! Content driven cinema, that goes beyond clichés, is definitely the flavor of the season! While Anushka Sharma’s maiden production NH10 (under Clean Slate Films, her production bannr with brother Karnesh Sharma) won the hearts of audiences as well as critics, Fox Star Studios latest offering Neerja is a thumping success that got the esteemed production banner accolades and approval from audiences.
Now, these two production houses, staying firm on their promise of quality cinema, have joined hands to produce Phillauri- an uncommon romantic film set in Phillaur, Punjab. Debut director Anshai Lal will direct Anushka Sharma, popular Punjabi star Diljit Dusanjh and Suraj Sharma of ‘Life of Pi’ fame in lead roles.
Speaking on this project, Anushka explained,
“Phillauri has a unique premise. It took almost 100 years, a crazy Punjabi wedding and rank strangers to complete this love story, and that’s the crux of the film. Now what could possibly take a 100 years? And how does this fit into this story? That’s the bit that you need to keep guessing! With loads of humor, fun and engaging drama happening all throughout, this film promises smart, wholesome entertainment. We at Clean Slate are excited to co-produce this special film with Fox Star Studios.”
Vijay Singh, CEO, Fox Star Studios says,
“Content is king as Neerja and NH10’s resounding success has clearly shown !! It is our pleasure to work with Clean Slate Films on “Phillauri ” – a film we are sure will touch everyone’s heart !! Anushka Sharma is a phenomenal actress and has proven that she is a producer par excellence with her brave first film. We are thrilled to be working with her.”
The film goes on floors in April this year.