Looks like social media and movie marketing have taken a new turn as Deepika Padukone has set a new trend by launching the assets of her next ‘Race 2’ on twitter! It has been an eventful week for her fans as they enthusiastically shared and retweeted the newly launched assets.
Deepika is extremely tech-savvy and this is also the first time an actor has launched the assets of the film on twitter. Needless to say, the response received was overwhelming and twitter was buzzing with excited responses. Apart from launching the logo, Deepika also unveiled the first look of Saif, John as well as her own look which created quite a stir in the digital media.
Deepika looks like a million bucks, posing against the sunlit backdrop of Istanbul in the digital poster. Minutes after the launch of Deepika’s poster, ‘Race 2’ was trending on twitter as fans couldn’t stop raving about Deepika’s Race 2 avatar. Her launch tweet received over 300 retweets and shares.
The poster that features the entire cast – Saif Ali Khan, Deepika Padukone, John Abraham, Jacqueline Fernandez, Anil Kapoor and Ameesha Patel will be released on November 11 and Deepika is making each day of this countdown interesting by launching the first looks.
As the posters create such media attention, we hope that the movie is even quite better as much as the posters look! Are you ready for the “Race”, Race 2? Stay tuned for more as it releases in 2013!