Lately, television shows have been the best way for artists to get the word out on their ventures. Hard Kaur made an appearance November 10, 2012 on Bigg Boss 6, with Salman Khan, to spread the word on her second album “P.L.A.Y.” that released worldwide on October 16, 2012.
With a track record of 35 smash hits over the last 4 years, India’s hip hop queen Hard Kaur is all set to launch her 2nd album ‘P.L.A.Y – Party Loud All Year’ on the Sony Music Entertainment label. After a 5 year hiatus, Hard Kaur’s second solo album is an all out party album that features some hot collaborations, but we all know Hard Kaur’s presence alone is enough to turn this album into a party favorite!
Hard Kaur shot to fame after her chart-busting songs ‘Glassy’, ‘Move Your Body’ and her debut album ‘Supawoman,’ which portrayed her as the face of the hip-hop scene in India. She solidified her place as the Desi Queen of Rap in Bollywood with the remarkable success of her tracks from “F.A.L.T.U.”, especially ‘Chaar Baj Gaye’. Hard Kaur has been able to carve a niche for herself not only as a playback singer in Bollywood, but also as an actress (she has acted with Akshay Kumar in “Patiala House”). Spreading her reign beyond the world of music and Bollywood, our Queen of Rap also dominated Tellyworld from her fantastic performances in Jhalak Dikhla Ja, Comedy Circus and IPL Rockstar Series.
P.L.A.Y presents 10 fresh compositions, fusing bolly beats with hip hop, which will do what is says on the tin – get crowds partying louder all year! Launching her new album with Sony Music, the rap queen promises to stun her fans across the globe with party numbers including her first single ‘Mujhey Peene Do’ and then additional tracks, ‘Boyfriend’, ‘Hello Baby’ and an exclusive track ‘Desi Dance’ with Eminem’s Band D12. Hard Kaur also collaborates with hit machines like Mika Singh, Lehember Hussainpuri and Apeksha Dandekar to present other hits from the album.
Excited on the launch of her album Hard Kaur says:
“I am happy to be back after a break of 5 years and I have been itching for a while to release my songs. I am glad to be back releasing my second album. I’ve been working on so many other projects, film, fashion, TV but finally had a chance to finish my own album this year. It’s out now and I can’t wait to hear what my fans think of it. It’s still true to the ‘hip hop meets Hindi pop’ vibe and it’s meant to keep you on the dance floors! This is my celebration album!”
Commenting on the same, Sanujeet Bhujabal, Marketing Director, Sony Music Entertainment, said,
“Hard Kaur is a multi talented artists and has carved a niche for herself with her singing, rapping and LIVE performances being loved by all. She cuts through geographies and age groups which is her additional asset. It’s our pleasure to launch her second album P.L.A.Y and we are confident this album will be a stupendous success.”
P.L.A.Y promises to blow your mind with its sensational and swooning music!
Check out further details on P.L.A.Y. here on Urban Asian: http://urbanasian.com/music/2012/10/hard-kaur-ready-to-p-l-a-y-with-you-with-peeney-do/