Posted on August 17, 2017 at 7:51 am

Fashion Lifestyle

Himalayan Orchard Pure Presented The Vibrant Collection By Masaba Gupta At Lakmé Fashion Week Winter/Festive 2017


Aimed at the destination wedding in the tropics for the millennial bride’s trousseau, Masaba Gupta presented her bridal collection inspired by Himalayan Orchard Pure at Lakmé Fashion Week Winter/Festive 2017. It was an amalgamation of colour, silhouettes and prints for a variety of global buyers.

Within just a few days of the launch, Himalayan Orchard Pure has already made its place in the hearts of many, including Masaba with its unparalleled fruity flavour.

Himalayan Orchard Pure is nature at its best, a natural mineral water crafted by nature as it filters for 20 years through layers of Himalayan rock. To this, unique water natural flavours are added, giving it the exceptionally sublime taste. The non-carbonated, natural mineral water made with 100 per cent natural flavours and no preservatives, marks the entry of Himalayan into the premium flavoured water category.

The product served as a perfect muse for Masaba, who is known for her healthy lifestyle choices and inclination towards wellness. Inspired by Himalayan Orchard Pure’s natural fruity flavours, untouched purity and the magnificence of the Himalayas, she created this year’s collection which was showcased at the Lakmé Fashion Week Festive Winter 2017 on Day One.

The stellar line which was showcased at the Lakmé Fashion Week Winter/Festive 2017 was designed for every millennial bride using accents of orchard gardens, linear grass prints and floral buds in fluid strokes all brought to life Orchards Pure on stage.

Kuttiah K S, VP & Head of Marketing, Nourish Co Beverages present at the Lakmé Fashion Week commented:

“At Himalayan, we believe that really fine thing take the time to come to fruition at the hands of an artist. Just the way every drop of Himalayan Water is worked upon by nature for over 20 years, filtering slowly through layers of Himalayan rock collecting minerals and acquiring a unique character. To this unique water a burst of 100 per cent natural flavour is added to create Himalayan Orchard Pure, a truly delightful beverage experience. The association with Masaba has been a natural fit starting with her personal belief in natural and healthy living to her design philosophy. It was amazing to see Masaba’s designs reflect the fluidity and the timelessness of glistening and pure Himalayan water bodies through the fluid silhouettes, how the intricate embroidered embellishments with tinges of gold and silver accents was inspired by the rich flora and fauna and the exquisite and rich shades of grass grazed green, unclouded blue, fruity berry red and peach were drawn from the orchards of the Himalayas”.