From variety on television to foray into the digital medium, the last year has brought in a lot of new trends in the television industry. Producer Rajan Shahi, whose show Yeh Rishta Kya Kehlata Hai (YRKKH) is probably one of the longest-running shows on the tube, says that he has observed many changes in the last one year.
To start with, Shahi says that one major trend was that long-running shows continue to enjoy good ratings.
“One very consistent trend which appeared in 2017 was that the shows that have been running consistently, have been getting good TRPs. They have been the backbone of the channel. These are shows like YRKKH and Yeh Hain Mohhabbatein on Star Plus, Kumkum Bhagya on Zee TV and Tarak Mehta on Sab TV.”
The producer adds that there were also different genres which were introduced on TV.
“Another trend is that a lot of shows started and quickly shut. But a lot of supernatural, mythological and historic shows were again loved by the audience. There’s a lot of variety on every channel. There are family dramas, supernatural, mythological and other genres.”
The on-screen chemistry shared by the lead actors was also a highlight of the shows on television this year.
“The top-rated shows are relying on the chemistry shared by the leads. A lot of shows have seasoned actors and successful shows are running because of the chemistry shared by the actors. Karan and Divyanka, Nakkul Mehta and Surbhi Chandna, Sriti and Shabbir are amazing with each other on screen.”
A lot of seasoned actors have also made a comeback this year, says Shahi.
“Also, there are a lot of good, seasoned actors, on TV. I saw less of newcomers working in shows and television is once again working with old actors. Good actors are coming back to television and are in demand.”
The foray into digital space is an amazing advancement this year, says Shahi.
“A lot of makers are going towards the digital platform with the kind of story they want. It would be explored much more in the coming year.”
Shahi adds that the constant changes in ratings have been putting a lot of pressure on show makers.
“One trend which I saw was that there was a pressure on the channels every week, in terms of consistency in TRPs. The fluctuations happen every month or every week and television has been on its toes this year.”