World-first high profile, large scale live indoor music concert with ‘Covid-consciousness’ to take place in Dubai this August.
BluBlood Exclusive: The spotlight will be on South African/Dubai-based lifestyle and management company, Blu Blood. This August, as they prepare to host the world-first high profile, globally-produced and large scale live indoor Bollywood music concert with ‘Covid-consciousness’ since the pandemic started.
Above all, with the support of Dubai Summer Surprise, The Dubai Arts & Culture Authority and Dubai Calendar, Bollywood sensation, Sonu Nigam, together with an 18-piece international ensemble of performers and musicians, will perform in this once-in-a-lifetime live music event on Friday, 21st of August, 2020 at the Dubai World Trade Centre.
The First Ever Live Indoor Bollywood Concert!
“As we cautiously emerge through this pandemic and preserving the socially distanced norm that we have come to appreciate during these times. Blu Blood will ensure that all health and safety guidelines as laid out by the Dubai government. On the recommendation of the World Health Organisation, are carefully followed and carried out,” explains Blu Blood Managing Director, Osman Osman.
Synonymous for bringing high profile entertainment to Southern African stages, Blu Blood is an innovative lifestyle brand with a strong base in South Africa. Continuing to build their empire, they established an office in the Middle East in 2019. Osman continues:
“We are humbled to be making history and to be laying out the path for the future of the live music industry. This concert represents the light at the end of this darkness and we will prevail,”
Blu Blood plans to explore innovative solutions to create a safe performer and guest experience. Dubai World Trade Centre’s original 4400 capacity venue will be reduced to 1400 available seats (paired in seats of 2). As well as strict social distancing among performers and crew members. As well as the mandated safety procedures issued by the government throughout the venue.
The award-winning Sonu Nigam has certainly set unprecedented milestones throughout his career. He is undoubtedly one of Bollywood’s biggest driving forces who is continuously scaling new heights. Sonu Nigam describes the event, titled The Light, as being “a reminder that no matter the darkness, love, beauty and light will always prevail”.
Shaaista Khan Osman, CEO of Blu Blood,
has certainly spearheaded the production. Shaaista has brought together a collaboration of locally sourced international performers and musicians for this state-of-the-art show.
“Every element carefully harmonized for this unique extravaganza. From the astounding orchestra to the dazzling lighting and sound, all while retaining the essence of Sonu’s true style of musical magnificence,” – Khan Osman.
“We are extremely excited to work with the Blu Blood Group. Who are brave enough to bring the first ever Bollywood show in the ‘Covid-era’ in the Middle East. Blu Blood and Sonu Nigam serves a much-needed symbolic beacon of hope to the whole entertainment industry and Dubai as a whole”. – Vassiliy Anatoli, Platinumlist.net Founder.
Ahmed Al Khaja, CEO, Dubai Festivals and Retail Establishment, adds:
“Sonu Nigam is certainly one of the best Bollywood singers. It gives me great pleasure to count this world-first performance as one of the most unforgettable events. Especially in the Dubai Summer Surprises 2020 line up. The diverse mix of offerings in the 23rd edition of DSS. The region’s favourite shopping and entertainment summer celebration, is testament to the city of Dubai and its diverse population mix.
With every DSS we take great efforts to ensure there is something for everyone to enjoy. I have no doubt this concert will appeal to broad range of residents and visitors with an appreciation for music.”
In addition to Dubai surely being a city of positive sentiments. His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice-President. Prime Minister and Ruler of Dubai concludes: “In the UAE, people support each other like one family to overcome these exceptional circumstances that the world is currently facing. Blessed with this spirit of solidarity and a safe country”.
Furthermore, the world is certainly on a path of renewed energy. A shift in how everything’s done. Similarly, with Dubai at the twilight of these sentiments. Sonu Nigam – The Light – Live in Concert will surely be a test of resilience. A hopeful beacon for the live entertainment industry moving forward.