Posted on June 3, 2016 at 4:57 am

Bollywood Featured What's Happenin'

Kay Kay Menon calls for Emergency!

Kay Kay has always been an actor whose allowed his work to talk but this time around he seems to be going all out for his next Sann 75, which has Emergency as the backdrop. An insider reveals, everyone is aware about Kay Kay’s acting skills and it’s a no brainier when it comes to performance, but the people who have seen the rushes are gushing about this being his best performance where he has surpassed his own expectations.

With the film being a political thriller, the makers have ensured that the same reached out to maximum people. Right from the set up to his look, all will take one back to the Era of 75. Kay Kay Menon is not one of those actors who goes out of his ways to promote his films. But when he does, he does it whole heatedly.

We all know that Indira Gandhi issued emergency in the year 1975 but how many of us know that the first ever mobile phone was bought in India in the same year? So when you have Kay Kay Menon and a film about mobile phones, why not link them together and use the unique combination to promote the film?  That’s just what the team is doing as we will now see Kay Kay Menon promoting his next film Sann 75 via mobile phones where the audience will be seen receiving a call from the actor himself.  They will get a link that opens up with a customized Kay Kay Menon video and message for his fans.

Producer Kabir Lovee explains,

“This is a brilliant idea that our marketing team had thought off. We shot a video with Kay Kay Menon where he is not talking about his film but is asking people when was the first mobile phone introduced in India and to know the answer he shows the trailer of the film. It is an innovative concept which I don’t think has been used in promoting Bollywood films and I am sure it will capture the attention of the viewers.”

Varun Gupta, marketing and creative director, stated,

“In this day and age of instant information and attention seeking, it’s important to come up with innovation in film marketing… especially for films not having so called ‘BIG ‘ stars.  All one needs to ensure is that it’s done true to the film ’cause the audiences have evolved and can’t be taken for granted. San’75 is the perfect fit for Bollywood’s First Concept launch.”

We hope this promotion helps the film!