Posted on April 2, 2016 at 3:54 pm

Events Fashion Featured Lifestyle What's Happenin'

#LakmeFashionWeek: AJIO’s #DoubtIsOut is a major success at Lakmé Fashion Week!

The suspense that had kept everyone on edge about the words ‘Doubt is Out’ was finally revealed at a grand show when Reliance Retail presented the unveiling of a new E-commerce style destination

image the trendy fashion e-commerce website from Reliance Industries launched its first women’s wear brand ‘AJIO Own’ the private label at the glittering show during Lakmé Fashion Week Summer/Resort 2016.

The site features a mix of merchandise available on the website, which includes private labels, local, international and Indie brands. The USP of the brand was the fabulous fabrics specially woven by weavers in unique designs around the globe for the garments.

Divided into five collections, the show opened with an intriguing and mysterious audio visual presentation that further heightened the excitement for the brand.

Gender No Bar; the first segment was devoted to a pantsuit, checked capris, black tunic, leather biker jacket with ikat sari, tie-up blouse and a white skirt/blouse combo teamed with a black/white jacket. Making the first surprise entry to end this segment was Laxmi Narayan Tripathi, the activist and voice of the LGBT movement. Looking radiant in a black, white and red ikat sari, Laxmi confidently floated down the ramp to great applause.


The Role No Bar collection opened with a pink biker blouse over a printed mini sheath, long waistcoat, pants, shirt-dress, drawstring blouson, white tiered dress, silver blouse and ended with a will-power navy bustier teamed with a white/navy skirt. To add drama, it was Suman Sharma the country’s first MIG and F16 pilot who strode down the runway in a smart blue pant suit and white Tee.

The brand accentuated the section Size No Bar with red pants, printed top, flared cropped tank, printed mini, shaded fuchsia/purple maxi and a printed bias blouse with mini skirt. Making a great entry was TV’s Queen of Comedy, Bharati Singh who looked pretty, pert and petit in a blue layered silk mini with silver embellished yoke.


Age No Bar was highlighted with the display of a purple long kurta over white skirt, black/white belted dress, maroon kurta, black/white coat, white flared top and brought the red shirt dress with a grey soft cover at the end. Yesteryears’ Dancing Diva, Helen rocked her way down the ramp looking stunning in black capris, kurta and a colourful Patola dupatta.


The final section Choice No Bar offered a line of exquisite ikat saris in multi hues of red, black, white, fuchsia and orange in cotton and silk. It was the very sexy and sensational Bollywood beauty Sunny Leone who glided gracefully draped in a black/white/red sari and white blouse.