Known for making extraordinary epics, which boast stunning visuals, artistic locations and mesmerizing set design, Sanjay Leela Bhansali is ready to impress once again with his latest release Bajirao Mastani.
A historical epic, Bajirao Mastani tells the story of the Maratha and Peshwa princes. Starring Ranveer Singh, Deepika Padukone and Priyanka Chopra, Bhansali’s latest release has truly been a labour of love. Working with record-breaking budgets, Bhansali is now pulling out all stops in promoting his magnum opus. His latest marketing weapon saw the film set a world record – definitely a first for Bollywood!
To launch the film’s first track Gajanana, Bhansali’s latest marketing weapon parallels the grand scale of the historical epic. The song was launched in record breaking fashion, by creating the biggest human formation of a mosaic image of Lord Ganesha. Setting a record for the largest human formation of a deity, the event saw over 5000 eager students volunteer from across India, who gathered to create a 194-foot version of Ganesha.
Gajanana, which is the first song to appear in the film, was launched at the Shree Chhatrapati Shivaji Sports Complex, Balewadi Stadium in Pune on 15th September 2015. Excited fans were given a chance to see the track’s singer Sukhwinder Singh perform live. Both Deepika Padukone and Ranveer Singh arrived to cheering crowds to support the launch, with Ranveer treating the crowd to a dhol performance!
Director-producer Sanjay Leela Bhansali said,
“We couldn’t think of a better way to start off the campaign than with the launch of Gajanana, which is an auspicious way to start our journey. Working on this film has been a very spiritual journey for me as a filmmaker. Gajanana is uplifting and truly signifies that.”
Producer Sunil Lulla of Eros International added:
“It was an event that will be archived in the history of Indian cinema and we are proud to associate with Sanjay Leela Bhansali’s vision and join him in pulling off what just could be the biggest song launch in history of world cinema.”
Bajirao Mastani will be released globally on 18th December 2015.