With less than a month to go until Super Bowl XLIX, the anticipation is building with millions of fans around the world eager to learn which advertisements will take center stage during The Big Game. The Super Bowl is one of those events where people look forward to not only the game, but also the advertisements in-between! Today, PepsiCo’s Doritos brand — which has consistently presented some of the most memorable and talked-about ads of Super Bowls past — announced the 10 finalists in its “Crash the Super Bowl” contest on The Today Show (see here). These finalists will be competing for a coveted Super Bowl XLIX airtime and a shot at a $1 million grand prize and Universal Pictures dream job. These finalists were chosen from nearly 4,900 submissions representing 29 countries around the world. During the announcement, NBC chose only one finalist to air live during Carson Daly and Matt Lauer’s segment, which was seen by over 5 million people. This prestigious spot went to “The Lemonade Stand” – Be sure to vote for them until January 28, 2015 at https://crashthesuperbowl.doritos.com/finalists#/6514.
The Creators of The Lemonade Stand are Writer Richard Jindapornsuk, Producer/Editor Dave Horowitz, and Director Nick Sivakumaran. They shot the project in Los Angeles with a small crew and a minimal budget and are looking forward to a chance to air during the Super Bowl. Two finalist ads will air during the Super Bowl XLIX broadcast, one selected by fan votes and the other by the Doritos brand. The creator of the ad receiving the most fan votes will win a guaranteed $1 million grand prize, as well as an opportunity unlike any other in the history of the contest: a chance to work as a contractor for a full year onsite at Universal Pictures in Hollywood, where they will lend their creative talents to a variety of projects, including future Universal Pictures releases such as “Pitch Perfect 2” and other big comedies.
The 10 finalist ads were narrowed down from 29 semifinalist ads by a qualified panel of judges, including executives from the Doritos brand, advertising professionals, and actress/producer Elizabeth Banks — who is making her directorial debut on “Pitch Perfect 2” and has starred in critically acclaimed films such as “The 40-Year-Old Virgin,” “Seabiscuit,” and “Pitch Perfect,” as well as global franchises like “The Lego Movie,” “The Hunger Games,” and “Spider-Man.”
“It has been an incredible experience to lend a hand in selecting the finalists for this year’s Crash the Super Bowl program. I’m excited to see which ad captures the hearts of fans and which filmmaker will win the life-changing opportunity to work at Universal.”
Ram Krishnan, senior vice president and chief marketing officer, Frito-Lay North America, added,
“Doritos fans are among the most talented and creative individuals out there — they’ve blown us away each year for nearly a decade. This year’s contest is no exception and proves once again that amazing content can come from anywhere. The competition is just heating up — we’re excited to find out which finalist ad the world rallies around and selects as this year’s grand prize winner.”
Each of the 10 Crash the Super Bowl finalists will win an invitation to Arizona to attend Super Bowl XLIX and watch the game from a private suite, where they will tune in to learn which finalist ads will air for the world to see. The eight finalists whose commercials don’t air during the broadcast will each win $25,000. The runner-up whose ad airs, but does not receive the most fan votes, will win $50,000. The Super Bowl XLIX broadcast is set for Sunday, Feb. 1, 2015, on NBC in the United States and local broadcast networks around the world.
PepsiCo’s relationship with the NFL is among the company’s longest-running and most- successful sports sponsorships. PepsiCo will leverage its relationship with the NFL to connect with consumers throughout the season by showcases their various products and brands including Pepsi, Tostitos, Quaker, Doritos and Gatorade.
Fans are invited to vote for The Lemonade Stand from now til January 28 on: https://crashthesuperbowl.doritos.com/finalists#/6514