Posted on December 10, 2014 at 8:18 pm

Bollywood Featured What's Happenin'

Jee Karda song from Badlapur to be launched before the song video!

The makers of “Badlapur” have just released the teaser of their forthcoming revenge drama and it has already gone viral on the social network. Starring Varun Dhawan, the teaser has become a rage owing to its unconventional approach and Varun’s killer looks (a little literally too).  Dhawan shot to fame after “Student of the Year,” and with all the press “Badlapur” is getting, he is sure to add to his fan base. Apparently, the background song ‘Jee Karda,’ which is a part of the teaser, has also been garnering a lot of interest among movie enthusiasts, and particularly with Varun Dhawan’s fan base. Thus, going by the popularity of the song, in an unprecedented move by any production house in the industry, the makers have decided to release the audio of the song before releasing the video.

Speaking about the movie and successful teaser, Varun tells us,

“Jee karda is a rare gem. Divya’s voice and Sachin Jigar have created something special. So when Dinoo said lets just give the audio out I was convinced because I believe this song will work purely because of the emotional poetry the song has which explains the entire film. I’m very thankful to Sriram and entire team of Badlapur for this song and now everyone will get to hear it.  The response to the track in the teaser was very strong so I know there is a demand for this song”

Dinoo further adds,

“Music has been the backbone of all our films and Jee Karda is mine and Sachin Jigar’s favorite track in Badlapur.  With the kind of reaction Jee Kar Da has received in the short span that it played in the teaser, and the way the online community has appreciated the track, we felt it would be a great idea to launch the audio way before the video release thereby breaking tradition!”

While the song audio is currently available on leading music websites, the video will not be released until early January.  Well, this is a new way of marketing the songs, and we are rather impressed!  Produced by Maddock films and Eros International, Directed by Sriram Raghavan, the film features Varun Dhawan and Nawazuddin Siddiqui in pivotal roles. “Badlapur” is slated to hit theaters on 20th Feb next year.