Posted on December 25, 2014 at 1:22 am

Fashion Featured Lifestyle What's Happenin'

India’s new gen fashion pioneers, Anushree Reddy and Arpita Mehta, participating in Aashni + Co Wedding Show

Two of India’s most sought after new gen design talents, Anushree Reddy and Arpita Mehta, are among the deliberated edit of top tier designers to be presenting their latest bridal and couture collections at Aashni + Co Wedding Show in association with Zouch and Lamare. Taking place on 25th January 2015, Aashni + Co Wedding Show will mark the UK’s most high fashion Indian bridal exhibition, hosted in association with Zouch & Lamare – one of the leading, luxury wedding planning services in the UK that specializes in exquisite, original and bespoke weddings and events.

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Aashni + Co Wedding Show will also feature floral styling by Zita Elze, an award-winning artist, designer, teacher, creator of the Living Embroidery Bridal collection and design consultant, who will also be exhibiting as the show’s exclusive luxury florist.

Hyderabad-based designer, Anushree Reddy, began her fashion career in 2010. A self-taught designer and Management graduate, Anushree made her debut at Lakme Fashion Week Summer/ Resort 2013. Her label stands out for its bursts of vivacious color, glamour, and easy-to-wear garments. Her design philosophy lies in creating elaborate silhouettes brewed with subtle prints and surprising embellishments. A designer whose management roots evolved into a serious love for fashion, Anushree Reddy has now evolved into a name to reckon with. With perseverance and an indomitable spirit to learn the art of design, she acquired the skill while on the job. From one milestone to the next, the London School of Economics alumnus has aced her design game in the four years and counting. She has envisaged a label that creates breathtaking, feminine Indian wear with a hint of Nawabi royalty.

Realizing her love for all things fashion, Arpita Mehta didn’t let her high science marks come in the way of actualizing her dreams. Graduating in Apparel Manufacture and Dress Design from S.N.D.T University, she went to win the Designer of the Year award in her graduating fashion show. Not resting on her laurels, Arpita secured an internship with one of India’s leading designers, Manish Malhotra, and learnt the ins and outs of fashion under him for two years. After a successful work experience, she started her own label Arpita Mehta. Describing her style as easy, fun, glamorous and fresh, the label concentrates on understated, attractive and detailed silhouettes. Her collections comprise contemporary ethnic as well as fusion ensembles largely focusing on intricate embroidery consisting of vibrant anchor threads and mirror work, used in innovative ways to make her collections consistently stand out.

Aashni + Co Wedding Show will present on one platform high end, bridal and occasion wear by India’s most celebrated designer brands – from established, A-list fashion houses to the crème of new gen talent, namely: Anamika Khanna, Anushree Reddy, Arpita Mehta, Ashima-Leena, Elisha W, Jaipur Gems, Kotwara by Meera and Muzaffar Ali, Manish Malhotra, Monisha Thahryamal, Nikasha, Pallavi Jaikishan, Rajesh Pratap Singh, Rimple and Harpreet Narula, Sabyasachi, Shehlaa, Sonali Gupta, Tarun Tahiliani and Varun Bahl.

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Furthermore for the very first time, the UK will experience the opportunity of meeting some of the leading Indian designers themselves under one roof. In addition to bridal couture, the event will present a handpicked showcase of high end and luxe wedding services from cake designers to wedding planners and live bands! Be sure to check it out if you’re in the area!

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