Posted on November 18, 2014 at 12:36 pm

Bollywood Featured What's Happenin'

Amitabh Bachchan advocates responsible Internet for Kids

Mr. Amitabh Bachchan has decided to revolutionize the use of internet for kids by joining hands with India’s first online ecosystem for kids, invites children, parents and educators to contribute in building the new-look platform in this first-of-its kind initiative. The feedback campaign aptly named ‘Let’s Build’, launched in association with Mr. Amitabh Bachchan, will invite parents, kids and educators across the country to speak up and be heard, in what they would like to see in a whole new worldoo!


IMG_5462Speaking on the association with, Mr. Amitabh Bachchan said,

“The internet space is constantly evolving and has proved to be an exciting tool of communication. Today, children are born with technology in the palm of their hands, immediately preferring tablets to teddy bears! In such a scenario, it is important for parents to embrace the role that Internet plays in their child’s life instead of shying away from it. They need to collaborate and communicate with their kids to welcome them to the online world. The future is here. And in the same way that schools are an integral part of a child’s growth, the Internet will play a significant role in developing our next generation of children. The

Let’s Build campaign is a great gift for the children of India, and I am glad to be a part of this initiative that aims to create a meaningful online environment for kids. Associating with the team enables me to be a part of this great experience in pioneering the concept of responsible Internet for children.”

Since its launch, has had an overwhelming response with close to 100,000 kids as registered users, and with a passion for new challenges and constant innovation, the team is now channelizing its energy in furthering the cause of responsible internet. Today, kids have access to technology like never before, and the brand believes that instead of restricting internet usage, a responsible eco-system needs to be created for kids.

The feedback campaign will run across online and offline platforms, presenting options for favorites topic and subjects, as well as inviting new suggestions from the audience. Sign in on, as parent, child or educator, and shoot in your thoughts to this unique initiative!

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