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Over the years we’ve seen the evolution of India’s King of Pop Daler Mehndi, who has slowly added more feathers to his music cap – from bhangra, punjabi music, kirtaans, sufi, bollywood, and more! He continues to innovate over time, and today, the incredibly talented musician launches his new song ‘Aaja Mere Twitter Te’. The song strikes a beautiful balance between his trademark bhangra-pop style and new-age electronica. In fact, there is also a short segment from “Bolo Ta Ra Ra Ra”! This new song is sung by Daler Mehndi for every individual who is on social media giants Twitter and Facebook. In a brand new video, which is also a great marketing video, the maestro invites listeners to visit his Twitter account and Facebook page. The karaoke version of this song can be used by any individuals by adding their social media credentials in the lyrics.
http://www.youtube.com/watch?v=WS1e_CkKbEg
It appears that Daler Mehndi is a sea of musical talent. He makes it look like composing music is an entirely ordinary task. One of his staff members, shares:
“When Dalerji came to the studio, most of us were surfing through our Facebook and Twitter updates. He was so amused by the idea of everybody being on social medeis that he decided to make a song about it. By the end of the day, Daler Mehndi finished writing, composing and recording this new song.”
Daler Mehndi is definitely one of the most talented musicians in India these days. He is a true music guru and has intensively trained for years in classical Sufi and Punjabi music. There is no doubt that he is one of the few musicians to have a truly global fan base. Apart from being a celebrated musician, Daler Mehndi is also known globally for the humanitarian activities he funds. We’ll continue to follow Mehndi’s journey! Till then, check out the song!
