The first teaser of the much anticipated film ‘Kochadaiiyaan’, starring superstar Rajinikanth, released on 9th September, 2013, has shaken up the online space and set multiple records. Within minutes of the launch, the teaser went viral on the internet and took the digital world by a storm, and conquered YouTube and Google. The official teaser trended for two days and has been the most popular video on YouTube. In fact, for two days before the teaser launch, #MakeWayForRajiniSir, #Kochadaiiyaan and Kochadaiiyaan were trending on Twitter, within four hours of the start of the campaign. As soon as the teaser was launched, there were 5 trends on twitter that left everyone awestruck! Got to love social media!
The teaser has crossed over 2 million hits in 2 days after its release, no mean feat by any standard, and has left everyone spellbound. ‘Kochadaiiyaan’ ‘is going to be India’s first performance capture photorealistic film. The film marks the directorial debut of Rajinikanth’s daughter Soundarya Ashwin Rajinikanth. Grand official posters for the film have also been launched.
The trailer begins with the words – ‘There are heroes…There are superheroes…But there is only one Rajinikanth’, followed by the grand entry of Rajinikanth in a never seen before avatar. ‘Kochadaiiyaan’ is directed by Soundarya Ashwin Rajinikanth and is slated to release at the end of the year. It looks like the buzz for this movie is amazingly great! But will the movie be? We sure think so with this much traffic!