It really is celebration time for Yeh Jawaani Hai Deewani. Ormax Media has announced the movie as the best campaign in its 6th week. The research and consulting firm for the media and entertainment industry put out social updates stating ‘Ormax Cinematix Movie of the Week for April 15-19 is Yeh Jawaani Hai Deewani. Record-breaking Wk -6 performance for the campaign.’ Now that is breaking the record!
Apart from receiving great reviews for trailer and songs, what helped Yeh Jawaani Hai Deewani in gaining advantage over the others was its unique marketing strategy. The trailer was launched with big bang and within a span of few days the trailer has already received 3,192,783 views and is still going strong! The film is constantly engaging with fans through innovative and cool ideas which can be seen all over the internet. The official Facebook page has an interesting application called ‘My Badtameez Dil Wants’, based on the superhit song. Some clutter-breaking things were spotted on Pinterest as well. Overall, pretty interesting. Great way to interact with your fans online and offline by incorporating great campaign ideas!
According to Ormax Media ‘Yeh Jawaani Hai Deewani’ has left behind other hit movies like Ek Tha Tiger of the year. Numbers are pretty high, but what would be interesting to see is if these numbers can be converted into box office success. As of now it looks like a success at the box office.
Check out YJHD which is set to release this year in theaters worldwide! Are you excited as much as we are?