Sonakshi Sinha plays a dual role in her upcoming film Son Of Sardaar. Apart from acting in the movie, she is also proving to be quite a marketing guru. Sonakshi Sinha has been actively involved on social networks to promote her film with interactive and engaging updates.
For the launch of the recent song ‘Bichdan’, Sinha tweeted to her costar Ajay Devgn,
“#SoS size romance is here – http://bit.ly/BICHDANN @ajaydevgn sardaarji.. kadi hans bhi liya karo.. Hanste huve bada accha lagta hai tu 🙂 “
The response to the song release was spectacular as the views were stuck in only ten minutes post the launch. After the successful song release, Sonakshi Sinha went a step ahead by launching a Facebook contest with a tab called “Make Ajay Smile.” She announced that anyone who succeeds in bringing a smile on Ajay’s face will stand a chance to meet Ajay Devgn and the cast of Son Of Sardaar.
This idea went viral immediately and within minutes #MakeAjaySmile was trending in India. The contest has received an overwhelming response as fans were enthusiastically coming up with the most interesting and innovative ways to make Ajay smile and get a chance to meet him along with the cast of Son Of Sardaar.
Starring Ajay Devgn, Sanjay Dutt, Sonakshi Sinha and Juhi Chawla; the film is slated to release this Diwali on the 13th of November. Be sure to catch it!