Posted on October 24, 2012 at 4:46 am

Bollywood What's Happenin'


VIVA Entertainment. LLC, a New Jersey based renowned home entertainment products and film distribution-company has acquired the DVD distribution rights of the internationally acclaimed film, ‘Life! Camera Action…’ for the territory of USA. The DVD will hit stores nationwide on October 27th. VIVA’s latest presentation in the US includes Bollywood Blockbuster ‘Oh My God‘.

One of the most-awarded (over 70 International Awards and Accolades) and best-reviewed film, “Life! Camera Action…” by Rohit Gupta, has received outstanding praise throughout film festivals and reviewers worldwide. The movie follows a young woman in pursuit of her dreams of becoming a filmmaker against her family wishes, who would rather she become a doctor, engineer or an architect. An absorbing and thought-provoking journey, “LCA” is an inspiring and passionate filmmaking that stays with you long after the final frame. The film has been applauded for it’s sensitive direction, production value and innovative photography that all comes together in this eloquently communicated optimistic family drama that’s both rigorously intelligent and powerfully moving.

The 90 minute film will be distributed by VIVA’s existing network of over 200 wholesalers and retailers across the entire North American continent and will be available for purchase in all territories in Asian Indian retail stores.

Life! Camera Action Trailer:

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