Posted on September 7, 2012 at 2:30 am

Music What's Happenin'

Roach Killa says Hey Luv!

Canadian rapper Roach Killa returns with the release of much anticipated new single ‘Hey Luv,’ which releases today (6th September) on Moviebox Records. Produced by the talented Vee, Roach continues where he left off from ‘Oh Girl’, with a catchy chorus laced with his Punjabi and English vocals, over a laid back R&B beat. In customary Roach Killa fashion, ‘Hey Luv’ will be ringing in your ears over and over again, with its fun and vibrant feel.

The star has been one of the stand-out performers of 2012. Earlier this year, he smashed the Asian music charts with ‘Oh Girl’, after a string of previous hits including ‘Dil De De’, ‘Din Raat’ and his number one single ‘Yaara Dildara.’ Roach comments on his latest release:

“’Hey Luv’ is a simple song, it’s playful and I want my fans to have fun while they’re listening to it. I’ve teamed up with Vee, who is a huge talent in the studio. We’ve created a track which has a bit of everything, pop, R&B, Punjabi lyrics…a little something for everyone!”

Roach Killa achieved over 700,000 hits on ‘Oh Girl’ and his recent rise hasn’t gone unnoticed. The rapper has been asked to perform at the prestigious Global Indian Music Awards (GIMA) in Mumbai next month, proving that even as a non-Bollywood artist, he is making waves in South Asia! Roach adds:

“Who knows, maybe I will do something in Bollywood soon. They like my tracks out in India and I’ve been in touch with some great people over there. I’m honoured to be performing at the GIMAs next month and spreading my music to new territories.”

Keep it locked on Urban Asian for more updates on Roach Killa!