Posted on April 26, 2012 at 1:13 am

Indian TV What's Happenin'

Zee TV's next dramatic hit, 'Phir Subah Hogi'

An Indian woman could be a doctor, lawyer, actress, accountant, or anything else, but yet she would still be treated with injustice. Zee TV’s newest and hottest attraction is Phir Subha Hogi, the story of many women still today in India. It is about a woman from the Bedia tribal community who is set out to break free from the detrimental traditions and customs of her tribe.

Phir Subha Hogi will air Monday thru Friday at 10:30pm. Sugni, a young girl and the main character, is a simple person who clearly does not want to follow in her mother’s footsteps. For her, dancing is a traditional act done to worship God. Her refusal of performing the “Raai Dance” and participating in the “Sar Dhakaai” ritual causes small talk amongst her community about her family.This does not stop her from going against tradition even further so. She is free spirited and believes that love and care is something done unconditionally.

The fictional programming head of Zee TV, Sukesh Motwani says,

Zee TV has always portrayed issues that are socially relevant. Taking our channel’s core sentiment ‘Umeed se Saje Zindagi’ forward, we bring to you a reality which is prevalent and practiced even today. ‘Phir Subah Hogi‘ is a story that blows away the cliché that life has to stop because of dark customs and traditions. The saga like treatment that has been given to the show will make for a pleasant TV viewing as well as highlight the plight of the women surviving in this community. It’s an inspiring, invigorating and informative way of storytelling that will entertain family audiences. It’s our endeavor to spread awareness about an evil tradition and help build a better society for those women who are victimized under the guise of age old customs and traditions like the ‘Raai Dance’.

So be sure to check this new attraction out on none other than Zee TV.



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