This weekend was the start of the IIFA Voting Weekend! Several members of the Indian Film Fraternity come forward to cast their vote for IIFA Awards 2012. 30th March – 1st April 2012 marks the 13th year celebrations of the IIFA’s. Amongst the many that came in were Dia Mirza, Arbaaz Khan, J. P Dutta, Ramesh Sippy, Parineeti Chopra, Vidyut Jamwal, Arjan Bajwa and the cast of Housefull 2, among others.
The cast of Housefull 2 – The Dirty Dozen showed up to vote for the 13th IIFA Awards, with Akshay Kumar, Riteish Deshmukh, John Abraham, Jacqueline Fernandez, Asin, Shazahn Padamsee and Zarine Khan addressing the press today. The film is the second super star packed installment in the Housefull franchise. The director, Sajid Khan voted alongside the cast. The film is produced by Sajid Nadiadwalla of Nadiadwallah and Grandsons and is set to release on the 6th of April.
The voting weekend is largely restricted to individuals who are a part of the film industry and not the public at large. This ensures that the nominations derived are credible. The turnout by the industry was phenomenal and IIFA is one of the only Awards ceremonies for which the industry turns out collectively and in full force to cast their vote. Every year, Academy members and the Film Industry are invited to cast their votes and shortlist nominations in the category of the Popular Awards.
The Technical Award winners and the Popular Award nominations are derived from the voting weekend and the audience is then allowed to vote for the Popular Award winners. Year after year over 1000 industry stalwarts, actors, directors, producers, technicians and composers and others have come forward to cast their votes, which will decide nominations for the awards. The IIFA Voting process is a stringent and methodical procedure that is closely monitored by PriceWaterHouse Coopers (PwC), the official auditors for the event.
Wiz Andre Timmins, Director, Wizcraft Entertainment International Ltd said,
“As we draw closer to the 13th IIFA Weekend and Awards, we are immensely proud of how it has grown into an institution in itself. We are gearing up for the big celebrations and will continue to work towards providing an international platform for the industry and its many talents.”
Be sure to keep it locked on Urban Asian for more IIFA news!