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Ek Main Aur Ekk Tu is an upcoming film by Dharma Productions that has been in the news for quite some time. For the first time in Bollywood history, Imran Khan and Kareena Kapoor star as a couple in a twisted love story. With a new lead, a distinctive story line, and the newly released music combined, Ek Main Aur Ekk Tu promises to please both the ears and eyes.
The Ek Main Aur Ekk Tu team has been working hard to ensure that the fans stay connected to the movie in all ways. They have successfully been able to maintain the hype with the midnight releases of the trailer as well as the tracks of the movie. They also have a Privilege Fan Club that consists of diehard fans. These fans are the first to receive all news and updates on the movie. Ek Main Aur Ekk Tu also has a Facebook page, consisting of more than 55,000 fans (to date) and the fans keep on increasing by the hour. The movie also hosted contests on Twitter, which not only increase the interactivity, but the winners were the first to receive music CDs personally signed by the stars of the movie.
Ek Main Aur Ek Tu’s digital partner EveryMedia has been constantly working the increase the popularity of the movie. They also created a website dedicated exclusively for the movie. The website consists of launches, latest updates, images from the set, and new of Ek Main Aur Ek Tu. The increasing popularity of the movie can be determined by the 3 Lakh hits the website received on the day it was launched, quite an impressive number. With just a month left before the movie releases, what remains to be seen is what the agency does to ensure that the movie is a huge success.
Here is the trailer:
