Posted on December 30, 2011 at 8:38 pm

Events Featured What's Happenin'

Mills and Boon India Announces Passions-Aspiring Authors Auditions

Romance is a well favored and widely discussed topic in India – be it through film, television, or books. Keeping the Indian mentality in mind, Mills and Boon, who publishes romance novels, has been running Passions, a writing contest for all the aspiring authors in India.

The Passions contest was introduced in the year 2009, with Milan Vohra being the first ever winner of the contest. Both Vohra and the winner of last year’s Passions contest Aastha Atray have successfully published their debut novels ‘Love Asana’ (by Vohra) and ‘His Monsoon Bride’ (by Atray) under the Mills and Boon India banner.

This year, the Passions contest is back for the third consecutive year to offer a chance to another budding author.

“We have received a fantastic response and believe that this year also will result in increasing the Indian author base for Mills and boon”, said Manish Singh, country manager of Harlequin India Pvt. Ltd.

With over 700 entries received for Passions II, Harlequin Mills and Boon India expects a phenomenal response in Passions III this year.

The rule for the Passions contest is very simple. Participants are required to submit their original story in about 1500 to 2000 words by January 31st, 2012.

Manish said “An international jury comprising of Mills and Boon Editors will shortlist the top five entries, which would be further put up for public votes. The winners will be announced in 2012. The winners will receive editorial mentorship from Mills and Boon for a year and a chance to author a Mills and Boon novel”.

All aspiring writers have to submit the entries on the official website of Mills and Boon India.

For more information on Passions III visit:

Please follow and like us: