Releasing on August 9th, 2021, “Ek Raah” is Tuli’s third song in association with Tushar Shah, Founder/ CEO of Creative Khayal.
Launched in December 2020, with Madhurima Tuli and Vishal Aditya Singh’s song “Khwabeeda”, Shrikant Tuli’s production house, SVMT Music is home to many of the most loved and commercially successful songs and artists. After almost eight months and multi songs old, today the company comprises a variety of hits. They seek out the industry’s best artists to create world- class music and audio entertainment.
In March 2021, Tushar Shah, Founder/ CEO of Creative Khayal joined hands with SVMT Music to explore new horizons and provide powerful insights to their new launches together. Since then both the companies have produced two successful hits and gear up for their third one.
Both Shrikant and Tushar have the highly coveted dual qualities of being respected dramatic thespians who can lead a chart buster song, blockbuster television soap opera or a film. Their association for Ek Raah, is a perfect amalgamation of entertainment along with excellent storytelling.
Shrikant Tuli, Founder/ CEO of SVMT Music and presenter of “Ek Raah” says “SVMT Music is all about youth, passion and love for the visual medium. We will focus on bringing together all kinds of talent and making something unique, exciting and entertaining” *further adding* “We are happy to be associated with Tushar Shah and his company for ‘Ek Raah’. It is really hard to find a person like Mr. Tushar Shah in the entertainment industry. He is a man of honor and commitments with a lot of experience in the business. I am a very creative and a passionate person, it is very easy for me to get carried away, he has been a constant support and guiding me on the financial decisions and each project”
Tushar Shah, Founder/ CEO of Creative Khayal who is associated with Shrikant for their forth coming song “Ek Raah” says, “Music is the language of love, it is language of expression, beyond borders, language, religion and every emotions. This love for music & creating meaningful content & converting beautiful thoughts into reality is the reason that gave birth to Creative Khayal. Shrikant, as I know him, is a very hardworking & passionate person with talent for creativity & entertainment. I have seen him working hard & I trust his passion & skills. Since my first project with him & Dr. Hina Mistry our creative producer. I had decided to be associated with both of them for a long time & to produce more good content in the future. Each song has it’s unique feel & flavor & emotes different passion. After ‘Shiva’ and ‘Chalo’ we are ready to unleash our third song ‘Ek Raah’ in the month of August which is a very unique kind of song, that’s a first in India in terms of shooting of a music video. Yes it’s dark trippy, trance & you are going to fall in love with it”