Daler Mehndi’s “Tunak Tunak Tun” is the global song for celebration! Individuals around the world continue to love this song! The pop-bhangra singer’s Tunak Tunak Tun was released in 1998, almost two decades ago. The track was an instant hit on release. It’s music video was India’s first blue screen technology video! This allowed the singer to super impose his image over various computer-generated backgrounds.
The music video was conceptualized by Mehndi in retaliation to the media’s comment that the success of his videos depend only on the glam models. So, with four Daler Mehndis, and exquisite choreography done by Mehndi himself, the song became an instant hit. Tunak Tunak Tun won the prestigious RAPA Award, the Channel V Award, The Videocon Award, and The Screen Award. Critics consider it as the only song in the world from India that has truly gone viral.
The song is the greatest grosser in non-film music in India to this day! Tunak Tunak Tun, which was also adopted by the World of Warcraft community, became an internet phenomenon. A single copy of Tunak Tunak Tun on Youtube has broken all the records. To date, it has almost 90 million hits and 70 thousand comments and is still increasing. The epic track is still entertaining the world and creating milestones.
Mehndi was the author, composer, and owner of the song, and also came up with the video. Speaking of the track, he shared,
“It is a song which is a communication between a yearning soul and it’s beloved – which is God. It’s playful, energetic, positive, and entertaining. It represents 5 elements of which a human is made- Earth, Water, Wind, Fire and Ether. The 5th element ‘the ether – depicted by a Mini Daler Mehndi’ was shot, but somehow could not get incorporated in the final video. I have done very limited work through out my career and most of them have created history. It is very humbling and very inspiring.”
Tunak Tunak Tun is loved world over by not just the Asian community, but by anyone who hears it. The track has connected with people of all ages and personalities.
- World of Warcraft incorporated it!
- International DJ’s like Slushi and Deadmau5 have all been engulfed in its power.
- Celebs from Jackie Chan in China to Bollywood actors in India love it!
- Music Bands from BlackPink in South Korea to Red Baraat in the USA, can’t get enough of it!
- Public personalities like Superwoman and WWE superstars enjoy it!
- Many have done dances to it. For example, BBC International radio stations in Belgium did a marathon on Tunak Tunak. A Malaysian woman police danced to it. Many dancers use it in finales in the US and Canada.
- Mobile corporations have celebrated personal milestones with the track.
Mehndi appreciates all this support saying, “I am glad that artists like Deadmau, Slushi and now BlackPink have performed my song. It shows the Love, the Universe and the Divine are showering upon Tunak Tunak.”
We can’t get enough of the song either! Be sure to listen to it and dance your day away!