Posted on September 11, 2022 at 11:55 pm

Fashion Featured Lifestyle

Mayyur Girotra headlines first ever South Asian New York Fashion Week!

Design maverick, Mayyur Girotra showcased some of his exquisitely beguiling work at the first-ever South Asian New York Fashion Week (SANYFW) The evening was full of love and celebration of culture, fashion and art and so much more! Mayyur Girotra showcased one of his renowned concepts, Zamani! Take a look at some these exquiste designs! 

SANYFW - Mayyur Girotra Credit by UrbanAsian.com Photo team: Nihitha Woona

SANYFW – Mayyur Girotra
Credit by UrbanAsian.com Photo team: Nihitha Woona

Mayyur combined illustrious couture pieces by intricately incorporating textiles from the South Asian lands to create a new global phenomenon of art and design. In a span of eight years and 3 standalone stores, his distinguished works have strongly seeded South Asian fashion in the American market. Touted as a pre-eminent Indian Couture designer in the US, Mayyur’s standalone store’s pan across New York, New Jersey, and San Francisco.

Through his extravagant craftsmanship and ethereal silhouettes, Mayyur’s collection captivated the audience as they delve into the journey of South Asian culture and traditional wear. With a hint of Middle Eastern influence in every outfit, Mayyur Girotra is a stalwart of his own kind. While his roots lie in India, Mayyur has swiftly made his way to becoming one of the top designers for some of the hottest influential celebrities & high-end clientele. 

 

Mayyur started his journey in South Asian fashion by heavily researching and visiting India’s countless heritage sites and viewing historical art as an inspiration to his present styles. His timeless looks inspired by earlier eras draw popular influencers and celebrities into his brand all across the Asian diaspora. His brand now features a mix of classy and edgy styles added to the traditional South Asian wedding look that entices spectators with every walk each model makes. His iconic outfits work to “preserve the rich legacy of Indian crafts and textiles.”

SANYFW - Mayyur Girotra Credit by UrbanAsian.com Photo team: Nihitha Woona
SANYFW – Mayyur Girotra
Credit by UrbanAsian.com Photo team: Nihitha Woona

Mayyur’s work is inspired by many inside and outside the fashion space in the present day, with his work featured on international platforms for styling the Royalties of India and working closely with adorning the Bollywood celebrities for their chic looks. 

 

Commenting on the association, Designer Mayyur Girotra said “I really feel honored to represent South Asian couture at SANYFW, showcasing its wistful legacy at an international platform. We proudly present the exquisite artistry from the subcontinent, stately grandeur in a glittering visage. 

The brand MG couture has transcended barriers and has been one of the most beloved brands in the USA for 8 years, we are excited to showcase our collection on a runaway this time.” 

 

“When it comes to South Asian New York Fashion Week, we have made it our life mission to globally celebrate the beauty of South Asian culture and fashion. That is why we are overjoyed with excitement to have Mayyur Girotra headline the first official SANYFW. His designs are masterpieces that exude the stories and beauty of our culture. Through his collection Zamani, we can truly show the global fashion community how South Asian fashion is nothing short of a work of art.” said Shipra Sharma, Founder & CEO of SANYFW 

SANYFW - Mayyur Girotra Credit by UrbanAsian.com Photo team: Nihitha Woona
SANYFW – Mayyur Girotra
Credit by UrbanAsian.com Photo team: Nihitha Woona

Zamani, Mayyur’s newest launch, features a variety of Indian craftsmanship in every piece. It is a melting pot of various unique Indian designs that captures the audience in different forms. With inspiration from the past, the poignant concept is bound to bewitch the eyes of the beholder and draw them into classical Indian textiling. Mayyur juxtaposes the blacks and whites with the colours of India, beautifully demonstrating the dichotomy between each portion of clothing on the wearer. While he showcases an “endless saga of love,” he allows the audience to create their own story through different designs.

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