The brand recently launched its SS ’22 collection “An ode to women” at Bombay Time Fashion Week 2022
Entrepower believes in combining impeccable quality with functionality and this was amply represented in their showcase.
The capsule collection “ An ode to women” aims at celebrating women for who they are and what they aim to be by curating styles that help them feel and claim their power. Entrepower takes pride in combining impeccable quality and uniqueness of silhouettes to provide the best products to their customers. An Ode to Women is dedicated to the women juggling their many roles and succeeding at each.
The motto of the brand
“We believe in power dressing and we believe in you.”
The brand is built upon the belief in the coexistence of dichotomies- simplicity and elegance, style and comfort, versatility and permanence. Women who are simultaneously juggling many roles and responsibilities, women who move through life with purpose, goals, and ambition need to be provided with the best office clothing choices that will help them feel empowered as well as comfortable and confident.
The brand isn’t just about creative seasonal introductions, it is about codes, craftsmanship, values, and iconic lines
With this collection, the brand grapples with primal instincts, the future, and the transcendent power of beauty and imagination.
About the brand
Entrepower is an e-commerce store for ambitious and determined women who go out every single day to make the world a better place. It was founded by Diyanshi Shukla and Arpita Shukla. It is a formal wear brand for women which is size-inclusive, vibrant, and empowering. Entrepower takes pride in combining impeccable quality and uniqueness of silhouettes to provide the best products.
Divyanshi Shukla was let down when she couldn’t find the perfect graduation suit for her convocation. She recalls telling her mother that India requires its own powerful women’s formal and workwear line. That sudden epiphany made her decide to launch ‘Entrepower,’ her own e-commerce website selling workwear apparel for women.
Arpita Shukla is a motivated young woman who is already juggling multiple roles in her life. She embodies everything a modern Indian girl should be: vivacious, self-assured, and eager to explore the world’s more challenging corners. She has always been there for her fellow girls, encouraging them and debating issues concerning women’s rights.