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A brand embodies the soul of festive yet subtle ethnic wear
Roohaniyat was launched by Pratiksha Akar with a vision of bringing elegance and sophistication to everyday luxury. The brand has an RTW collection which being close to its roots, is known for its detailed craftsmanship, experimental textiles, and vibrant prints shaping its casual wear collection in a versatile fashion.
Their range of collections is constantly evolving and expanding as they create individual pieces keeping in mind a graceful standard of ethnic wear along with a range of lounge-wear dresses as well as kaftans.
Roohaniyat embodies an eco-chic sensibility, the industry is working towards a greener future, the brand implements sustainable practices while maintaining a certain level of luxe and quality. This sustainable ethnic wear brand adapts an exhibitionist post-pandemic style of elegance with a push to play with textures and proportions. A solid foundation, specific codes and unique identity enables the brand to nurture great ambitions for the future of pret-a-porter fashion in India.
With each collection launch, the brand creates a spectacle that puts fashion in a broader cultural context. They have recently updated their retail experience by doubling down on digital and catering to discerning consumers from across the globe.
Brand Highlights
Roohaniyat comprises designer pieces that represent sophistication and elegance. Moreover, this sustainable fashion label is a fusion of western silhouette with ethnic artisanal details. The collection is thoughtfully crafted to celebrate Indian ethnicity for those looking to create a casual addition to a festive look. Roohaniyat is for the women of today- bold, chic and graceful
About the Collection
The Rohaniyat Ethnic Collection consists of pieces ranging from Indian embodiment of western silhouette to traditional Indian ethnic wear like Kurtis, Kaftans, Anarkali, etc. Not only is the collection sustainable, but it is also breathable and light perfect for hot summer days. Since it is crafted by locally originating artisans, it presents itself with a perfect blend of trending ethnic fashion with a vintage experience of handicraft.
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