Fashion SS 2022 Starts with Anita Dongre
Nothing embodies the spirit of Anita Dongre and the latest collection like the following poetic emotions below.
“From earth, you became plant,
from plant you became animal.
Afterwards you became a human being,
endowed with knowledge, intellect and faith.” – (Rumi)
“…. [he] had believed in something he called ‘the signature of all things’ – namely, that God had hidden clues for humanity’s betterment inside the design of every flower, leaf, fruit, and tree on earth. All the natural world was a divine code….”
(Elizabeth Gilbert, ‘The Signature of All Things’)
First off, ‘Paradise Found’, the Spring/Summer 2022 collection from Anita Dongre, pays homage to the cycles of nature. Additionally, it looks at the interconnectedness of all living beings. From leaves and flowers to birds with their gorgeous plumes, the motifs, detailing, color palette, and mood of the line are inspired by the richness and innate joy of flora and fauna.
Moreover, even as our busy, bustling, globe-trotting lives first ground to a halt, and have resumed intermittently the past two years, the natural world has continued to flourish and inspire us with its beauty, and happiness to be alive, and at this moment. With ‘Paradise Found’, we are paying homage to the incredible spirit of all living beings, and their interconnectedness.
All in all, the Anita Dongre pieces, which are primarily bridal and occasion-wear, feature our signature attention to detail, with applique work, intricate craftsmanship, and bright, happy prints. Paradise Found is a collection to come alive, and make memories in.
About Anita Dongre
For long, the primary source of income in rural India has been agriculture. As the recent years saw opportunities slowly declining in this sector, our country witnessed a wave of migration from rural to urban areas, leaving behind separated families, an impoverished economic system with women often the ones picking up the pieces of having to take care of the children and the elderly.
Opening up opportunities within the comfort of their hometown will not only help cushion financial hardships, keep families together, but also give women a seat at the decision-making table within their homes and communities.
We can’t help but love the vibrant colors and homage to free-spirited beauties. The prints are absolutely gorgeous and have a hint of a bohemian vibe. The creative direction truly stands out with the primary colors standing strong against the warm backgrounds. We definitely see the emergence of resort wear in this collection. However, it can also be paired for perfectly for wedding festivities.