Posted on September 2, 2018 at 6:28 pm

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Lakmé Fashion Week 2018 with the Dazzle Design of Ashish Soni

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Who else than the stunner herself, Jacqueline Fernandez gracing the Lakmè Fashion Week runway for TRESemmé!

On August 25th 2018, Metamorphosis making its way through the design of Lakmé Fashion Week Winter/Festive 2018. A theme worth the desired outcome in Mumbai. India’s leading designer pertaining to contemporary fashion, none other than Ashish Soni and international hair brand TRESemmè ensuring the glistening of audience members upon their presence!

Their presence being well awaited for, it was added by the spectacular surprise of the beautiful TRESemmè Brand Ambassador, Jacqueline Fernandez . Gracing the stage in a showstopping design by Soni himself, Fernandez strutted down the stage mesmerizing the audience with her well-known charm and fashionably elegant style!

Ashish Soni and Jacqueline Fernandez


Ashish Soni, being one of the first designers to hold a runway show at Olympus fashion week in New York. Within the theme, Metamorphosis, Soni showcased a one-of-a-kind collection! The collection surely explored the amazing concept of reversible clothing using transforming styles and shapes. The collection showcased reconfiguration and super imposition of patterns creating very unique 3D-shapes within an intellectual layer. Now that’s a collection exclusive worth gracing the stage!

Ashish Soni Model

With this unique one-of-a-kind collection, designer Ashish Soni said:

“My aim was to create a collection which sheds mundane layers, complements everyone who dares to dress and challenges them to think differently. Associating with TRESemmé is always fun, as it gives me a chance to experiment with unique designs and bring alive cutting- edge trends. I am glad that TRESemmé’s brand transformational journey worked perfectly with my theme this season. And Jacqueline donning my collection is just cherry on top. “

This collection had everyone mesmerized as Jacqueline Fernandez. Fernandez showcased the amazing design while letting us know about her association with TRESemmè. As brand ambassador, this is what Jacqueline shared:

“My association with TRESemmé goes long back and it’s always exciting to be back on the TRESemmé runway at Lakmé Fashion Week. I loved Ashish’s interpretation of ‘metamorphosis’ which is also something that resonates with TRESemmé’s transformational journey. Also, Daniel is a magician when it comes to bringing alive a theme through beautiful hairstyles and mesmerizing beauty. I absolutely loved how the look complemented my outfit”

Daniel Bauer, Official Hair Expert, TRESemmé,said,

“Working with Ashish and the TRESemmé team is always a special experience and this time even more so. We have curated a hair experience on the ramp which has not been seen before in India. A hair style can define an era, and with this thinking we have explored hair identity through the ages and how hair has transformed and metamorphosed through the past 30 years. TRESemmé backstage at Lakmé Fashion Week has really made an amazingly powerful and empowering message- hair is what it’s all about.”

Design Model for Ashish Soni

One thing is for sure, Lakmè Fashion Week would not be metamorphosing without this rendition of style and hair combined! Ashish Soni and Jacqueline Fernandez surely make a “dream team” when collaboration is considered. A world of opportunities and a graced runway. Lakmè Fashion Week 2018 is not to be slept on!

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