VOOT will be making its first international launch in the UK this November. The platform could become one of the first major Indian OTT platforms to arrive in the UK.
Incidentally, Viacom18 has just unveiled 18 multi-lingual premium web shows under the brand VOOT Originals. The UK launch plans are being kept underwraps.
VOOT announces 18 original web-series!
VOOT has announced 18 original web-series, which will launch soon. Helmed by Viacom18 Motion Pictures, under the banner Tipping Point Films, VOOT will focus on Hindi and regional language shows.
Sudhanshu Vats, Managing Director, Viacom18, said, “Voot is integral to our strategy as we gear up for a future-ready Viacom18 that is a screen, platform and pipe agnostic. We are building a digital-first brand to harness Viacom18’s strengths across its brands, creative franchises, and businesses in multiple Indian languages. Furthermore, the inherent synergies with Reliance Jio, both as a platform for showcasing content and as a carrier of our service, have only dialed up the business roadmap for Voot.”
Monika Shergill, Head – content, Viacom18 Digital Ventures, added, “The digital medium brings us closer to the consumer on a very personal level. Owing to the last mile measurability that the medium provides, our entire content strategy is based on a deep-data backed analysis of the needs and desires of our consumers and their consumption preferences and patterns. Thus, our play across a diverse bouquet of genres and languages.”
Here’s a list of a few VOOT Originals coming up:
Feet Up with the Stars – a talk show hosted by Anaita Shroff Adjania. Guests include Jacqueline Fernandez, Karan Johar, Sonam K Ahuja (neé Kapoor), Ayushmann Khurana, Bhumi Pednekar, Maliaka Arora, Kriti Sanon, Radhika Apte. New episodes every Thursday and Sunday.
Barefoot 11 – a sports drama following a devout Hindu and Muslim who unite India through football.
X-Ray – an anthology series based on Satyajit Ray’s short stories, in a contemporary setting. Produced by Viacom18’s Tipping Point and directed by Shrijit Mukherji.
Jamtara – a crime drama set in a small town that’s the “epicentre of all phishing crimes” in India.
Law and Honour – a legal drama directed by Sahir Raza, starring Piyush Mishra, Akshay Oberoi, Kubra Sait (Sacred Games). “Questions whether all lawyers are mercenaries or can some resist the lure of greed, ambition and power.”
VOOT will also adding news content, through a partnership with Network18. It will make available 16 live channels across 13 languages from TV18 news services. It will also enhance the viewing experience on all VOOT Originals with Dolby Surround Sound.