Posted on August 22, 2017 at 7:06 am

Fashion Lifestyle

Ajay Kumar’s ‘Bhu-Svah’ Collection Was A Fashion Rising From Within At Lakmé Fashion Week Winter/Festive 2017

The excitement of Lakmé Fashion Week Winter/Festive 2017 saw a continued stir on Day Four at Johnnie Walker – The Journey show. The runway was ruled by very talented Gen Next designers, Asa Kazingmei, Abhishek Paatni and Ajay Kumar.

The three designers also presented a specially curated limited edition capsule collection inspired by Johnnie Walker’s iconic striding man.

When it comes to the colourful fantasy of digital prints, Ajay Kumar is the master of the genre. For several seasons, ever since he made his debut at the Gen Next Lakmé Fashion Week Winter/Festive 2015, with his men’s wear, he has been regaling fashion lovers with his extreme print techniques and design philosophy. At the Lakmé Fashion Week Summer/Resort 2016 Ajay launched his women’s wear line.

“This time at Lakmé Fashion Week, we have been truly inspired to go beyond and create. My collection is not inspired, but is a reflection of my thoughts-becoming conscious towards environment and society. It captures the story of fashion as a motivator of change from within oneself. This season’s collection has seen the use of natural fabrics, khadi and handloom fabrics developed through collaboration with various clusters across India. This year the showcase is very special as one will witness a series of looks inspired by Johnnie Walker’s Striding man ,and just the way the Striding Man narrates stories of personal progress my collection does the same.”

said Ajay Kumar.

For Lakmé Fashion Week Winter/Festive 2017 Ajay’s ‘Bhu-Svah’ collection was inspired by the beauty, culture, flora, and fauna of India along with a deep fashion rising from within.

For men’s wear, there was the amazing giant, lapel, cropped, ivory, woollen, jacket teamed with a long-line white shirt sporting a peacock feather print at the collar. The kaleidoscopic multi-coloured printed long-sleeved tunic was a striking entry for men. Complete suits were in iconic prints that Ajay is known for. Button less cropped blouson was teamed with tunic and trouser, while shirts were highlighted by placement prints.

Women’s wear was fun and ever so colourful again with the printed long-sleeved smock bringing in rainbow colours onto the ramp. The sheer, fuchsia, embroidered, striped, belted, long-sleeved, dress was a fun garment that will work perfectly for a brunch. Peacock print trench coat with a white kurta, blouses, blazers, blousons, the final maxi and jacket in vibrant prints ended the show on a high note.

For fashion statement makers who want to project their inner sartorial moods, Ajay Kumar’s ‘Bhu-Svah’ collection will take them on the high road of style and elegance.

On the collaboration, Vijay GR, Sr. GM, Marketing at Diageo India said

“Fashion has always been a strong reflection of change and progress within a culture and through a creative partnering with the Next Gen designers we are very happy have to bring forth a Johnnie Walker – The Journey capsule collection that celebrates the forward moving persona of the striding man.”