Posted on August 22, 2017 at 6:57 am

Fashion Lifestyle

Abhishek Paatni Brought ‘Street Alpha’ To The Forefront At Lakmé Fashion Week Winter/Festive 2017

The excitement of Lakmé Fashion Week Winter/Festive 2017 saw a continued stir on Day Four at Johnnie Walker – The Journey show. The runway was ruled by very talented Gen Next designers, Asa Kazingmei, Abhishek Paatni and Ajay Kumar.

Making a very impressive fashion debut with his NoughtOne label at the Gen Next Lakmé Fashion Week Winter/Festive 2016 show, Abhishek Paatni has now moved up the fashion ladder with his many fashion showings in the country and has become the haute favourite of stylish men and women.

Abhishek men’s and women’s wear collection has always made a strong fashion statement. At Lakmé Fashion Week Winter/Festive 2017 his label ‘Zero.Zero’ presented ‘Street Alpha’ a line of fast paced garments aimed at the contemporary New Age male who loves to move at jet speed through life. ‘Zero.Zero’ is the derivative of Abhishek’s ‘NoughtOne’, which has affordable prices and aimed at the young trendy buyers.

Speaking on this occasion Abhishek said,

“It was a great opportunity to be a part of Lakmé Fashion Week and this season my collection is called ‘Street Alpha’ – it Alpha is engineered for people who seek comfort, utility and fun while going through their daily routine. As a part of my collection you will also witness a series of looks inspired by the iconic Johnnie Walker. Through this collaboration, I aim to bring alive the striding man through our street aesthetic and modern approach toward tailoring combing the conventional with contemporary in total harmony. It’s my utmost pleasure to design this collection for Johnnie walker the journey and I am really looking forward to the show.”

Making the Street-smart wearer his prime buyer who opts for street culture despite societal restrictions, the outfits were geared for comfort, utility and large doses of fun. Working with an assortment of fabrics like suede, polyester mesh, French terry, jersey, cotton and parachute, Abhishek ensured that the colour card was vibrant and full of excitement. Striking long line Tees, cool hoodies, some relaxed sweat shirts and bombers gave a laid back vibe to the men’s and women’s wear offering.

The label had fun colours, prints and silhouettes that will hit the racks every quarter. Detailing like quilted patch pockets and zippers appeared in a combo of parachute and leather. Zippered jackets were worn with denim cargos with ribbed ankle accents.

Women’s wear followed the masculine style directions as zippered long-sleeved shifts were accentuated with parachute yoke, sweat shirts had zipper pockets and the drawstring hem line was eye-catching.

When it comes to stylish but statement-making fashion wear, the ‘Zero.Zero’ label by Abhishek Paatni definitely had the right options with the ‘Street Alpha’ collection.

As a part of the collection the audience witnessed a series of looks inspired by the iconic Johnnie Walker. Through this collaboration, Abhishek Paatni aims to bring alive the striding man through his street aesthetic and modern approach toward tailoring combining the conventional with contemporary in total harmony.

On the collaboration, Vijay GR, Sr. GM, Marketing at Diageo India said

“Fashion has always been a strong reflection of change and progress within a culture and through a creative partnering with the Next Gen designers we are very happy have to bring forth a Johnnie Walker – The Journey capsule collection that celebrates the forward moving persona of the striding man.”