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The love track Maskara from Imtiaz Ali’s Main Vaapas Aaunga has struck a powerful chord with audiences, rapidly becoming one of the most talked-about songs of the year.
Clocking an explosive 10 million+ views and inspiring 100,000+ reels across social media, Maskara has emerged as a viral music moment of the year, transforming from a film track into a digital phenomenon.
Featuring the infectious chemistry of Sharvari and Vedang Raina, Maskara, composed by the legendary A.R. Rahman with lyrics by Irshad Kamil, has struck a powerful chord with audiences, with its playful romance, striking visuals and instantly addictive hook turning it into a favourite across platforms. The song has sparked a wave of fan recreations, dance trends and creator-led content, cementing its place as a breakout cultural moment.
Sharing her excitement, Sharvari said: “I’ve always been a huge fan of Bollywood music because songs have a way of becoming a part of people’s memories and moments. That’s why seeing audiences shower so much love on songs that I’m associated with feels incredibly meaningful. From Taras to Haan Ke Haan and now Maskara, these songs may be completely different in their mood and personality, but the love they’ve received from audiences has been equally special. What I’m enjoying most about Maskara is seeing the creativity people have brought to it. Every day, I come across new versions that are unique and completely their own, and it’s been such a joy watching the song resonate with so many people in different ways. As an artist, there’s nothing more rewarding than seeing audiences connect with your work and make it a part of their own stories. I’m genuinely loving all the versions people are creating and hope they continue to have fun with the song.”
At the heart of this viral wave is Sharvari, whose turban look and effortless charm have become one of the most talked-about elements of the song. From fan edits to reel recreations, audiences are loving Sharvari’s Maskara avatar, further proving her growing popularity among audiences. The song’s soaring popularity has only amplified the anticipation surrounding Main Vaapas Aaunga filmmaker Imtiaz Ali’s much-awaited cinematic spectacle starring Diljit Dosanjh, Naseeruddin Shah, Vedang Raina and Sharvari. Set against the emotional backdrop of Partition, the film has steadily built strong momentum since its announcement.
Releasing on 12th June, Main Vaapas Aaunga has now climbed to the top of IMDb’s Most Anticipated Indian Films list for 2026, reflecting the growing audience excitement and nationwide curiosity around the film.
