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Mumbai, January 18, 2023: Malaika Arora, the most well-known name in the women’s entrepreneurship community, has added another feather to her cap. As an investor and brand ambassador, the model, actress, and entrepreneur has joined Get-A-Way, a healthy dessert brand. This 2019 startup is known for its healthy desserts that contain no added sugar, are high in protein, are keto-friendly, and have a low-calorie count.
Get-A-Way is a start-up that appeared on Shark Tank India season 1 and received an INR 1 crore investment from three investors: Aman Gupta, Ashneer Grover, and Vineeta Singh. Biryani By Kilo recently provided $2 million in funding to the brand.
Jash Shah, Pashmi Shah, and Jimmy Shah founded the company, which has been successful in producing delicious desserts without sacrificing health. Ice cream sandwiches, popsicles, low-calorie kulfis, and high-protein ice creams are among the brand’s guilt-free treats.
Malaika Arora said, “People who know me well, know my love for food is undying and a good dessert only brings happiness to an otherwise mundane day. My current portfolio of investments include fitness, fashion, wellness, food – most things which complete me and spell passion for me. The one thing which I truly cherish and which is going to be joyous from hereon is the luxury to bake my own cake and have it too- that too healthy and guilt free! We have some very fluffy, sweet and ambitious plans lined up ahead which will enable dessert and fitness lovers to enjoy their desserts guilt free and I can’t wait for everyone to get their hands on my hand picked desserts and get away with enjoying them.”
According to the founders, this partnership will assist the company in expanding its offline and online footprint across the country.
Get-A-Way co-founder & CMO Pashmi Shah said, “For our brand, we’ve always sought out connections with like-minded people. Malaika is truly a fitness icon, and she is committed to fostering healthy habits among individuals. This is something that resonates perfectly with our brand philosophy. At Get-A-Way, we want to change the way people eat & our vision is to facilitate that through our products.”
All About Get-A-Way
Get-A-Way makes high protein, low calorie, and no added sugar desserts like ice cream, ice pops, ice cream sandwiches, and diabetic-friendly kulfis. It is available on Zomato, Swiggy, Swiggy Instamart, Blinkit, and numerous other platforms, as well as on their own website, www.getawhey.in.
They also sell to a number of modern trade stores in cities such as Mumbai, Delhi, Chennai, Bengaluru, and Hyderabad, among others.
