India’s favourite ‘living room’ brand, Sony SAB, has for long been at the forefront of keeping its viewers engaged with unlimited entertainment.
With its values-driven heart-warming content, the channel has ruled the hearts of millions of Indian viewers. Sony SAB has worked towards creating shows with characters that are relatable, stories that capture the bitter-sweet moments of life and shows that bring the entire family together.
With a firm focus on bringing to the fore narratives that are progressive and that celebrate life, Sony SAB’s lineup for 2022 was a clear reflection of this new philosophy with an emotional core.
With something for every member of the family to enjoy, Sony SAB launched some very interesting shows in 2022 which continue to rule television screens across India. Here’s a look at what made India smile, cry, laugh, get emotional and hug their loved ones while watching Sony SAB this year:
Dharm Yoddha Garud
A mythological show centred around a mighty warrior, Garud, who strives hard to maintain peace and fight injustice. He rises against powerful adversaries while protecting and helping all those in need.
This is the story of a feisty middle-aged uneducated woman from Gujarat, Pushpa, who starts a business, to earn a living on her own and keep her family happy. The show is a peek into her day-to-day hardships, her small victories, her shortcomings, and her endless pursuit of living a good life – all while she struggles as a full-time mother and a part-time businesswoman.
Dil Diyaan Gallaan
Dil Diyan Gallan is a drama series set in the background of Punjab and focuses on the generation and communication gaps that cause friction between two generations. It is now up to the third generation – the grandchildren to ensure that their elders express what’s in their hearts to keep relationships from turning sour and family falling apart.
What’s in store for 2023
Sony SAB recently rebrand itself and through an exciting new campaign with the core message of “Jo roz choti khushiya dete hai, wohi rishtey toh bade hote hai”. Through this new philosophy, the channel wishes to strengthen its bond with its viewers. It will now focus on progressive content that are slice-of-life, real, and build resonance with Indian families.
What happens when love brings two people together against the boundaries of time? Based on this premise, Sony SAB’s upcoming show is all set to break the clutter with a love story that has never been witnessed before on television. Dhruv Tara- Samay Sadi se Pare features Tara (Riya Sharma), a 17th-century princess who meets Dhruv (Ishaan Dhawan), who lives in the present day. Their fates entangle in an unlikely bond and give roots to the most unusual love story of two different eras. Belonging to different worlds set apart by 400 years in their realities, will Dhruv and Tara’s love stand the test of time?
Bringing back one of its most successful franchise, Sony SAB is all set to launch a new season of Baalveer in 2023, based on popular demand. Filled more thrills, new characters, new exciting worlds, the upcoming season of Baalveer will be grander yet very contemporary.