The Jammu-based rapper/poet asks the question ‘What If?’ in the project spanning themes of technology, climate change, time and love.
Jammu-based hip-hop artist Shen B aka Shayaan Bhat has released the compelling single “Colder.”
Accompanied by a music video set in the future where Earth is swallowed by a nuclear apocalypse. The song poses the question ‘What If?’ to viewers.
Spanning the expansive themes of science, technology, climate change, time, romance and more,
“Colder” is a song of solidarity for everyone who has ever lost a loved one. Racing against the clock literally and musically (the production of the track underlines a ticking watch), “Colder” sees Shen B attempt to go back in time and make a different choice.
The rapper and long-time creative collaborator (as well as director, editor and VFX ninja) Wikki Koul were inspired by films like the Mad Max franchise, shows.
Like Vikings and The Last Kingdom as well as games. Like The Last of Us and Fallout 3 while building the immersive world of “Colder.”
The result is an unforgettable track and music video that is as imaginative as it is thought-provoking.