Anita Dongre a brand, a fashion designer reminds today’s women to believe in themselve.
Anita Dongre, a blaze in the world of fashion has played a very special role in shaping Indian fashion. Her relevance to fashion is incredible while she brings traditional designs to the modern world. Anita Dongre is a precursor of traditional Indian fashion and is most influential on couture.
Anita Dongre is an Indian fashion designer and is the founder of House of Anita Dongre, an Indian fashion house. She was born and raised in Mumbai, Maharashtra, India. Her designs are available under four distinct brands, which are AND (Western wear), Global Desi (ethnic wear), Anita Dongre (bridal, couture prêt, menswear), and Anita Dongre Grassroot (organic clothes). Along with couture brands, she launched her jewelry brand Anita Dongre Pink City, which also features under House of Anita Dongre.
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Wishing the beautiful @aslisona a very happy birthday and a great year ahead. We love how she's been styled in a bohemian look for this @bridestodayin feature, dressed in hues of azure and prints inspired by Jaipur. . . #birthdaywishes #bollywoodbirthdays #bohemian #anitadongre #anitadongrecouture #bridalcouture #throwback #indianfashion #jaipur #rajasthan
Anita Dongre delivers a strong message to today’s women in an interview.
Tell us about your brand Anita Dongre.
My brand ‘Anita Dongre’ has always been a reflection of the woman of today and what she seeks. My design evolution has always paralleled hers, putting wearability and effortless grace in focus. ‘Grassroot’ was as born out of the need to provide steady opportunities to India’s skilled artisan communities, translating heirloom traditions from the heart of Indian villages into contemporary, sustainable fashion.
What made you decide to launch your store in New York?
I’ve always loved the multicultural vibe of New York City and its inherent sense of fashion. Brides usually have to take the long journey to India to visit my store, but now they can get it right where they are.
Who is your style icon?
My grandmother for her grace and charm.
If Anita were not a fashion designer, she would be…
I love children and would want to be a teacher.
How would you describe satisfaction in work and the product delivered?
I love fashion, which for me is also an emotion. My true satisfaction comes when I see women feeling good about themselves when they wear my labels. This is what I started out to do, something I believe in even today and keeps me motivated immensely.
What percentage do you give for family, work, and socialization out of 100%?
I am someone who feels that when you love your work, it’s never too much. That being said, after a day full of meetings and brainstorming sessions, my evenings are reserved for dinner with family and some playtime with my dog.
Do you ever get free time? What is your favorite thing to do in your free time?
I love to start the day with a nice long walk, watching the sunrise. I am at my desk by 9 am and I delve into work that takes up my entire day. It’s a blessing that my design space is nestled against green hills and a picturesque view. All my holidays are spent in wildlife sanctuaries. It re-energizes and invigorates me. Birds and nature completely relax me.
What was the most challenging task you have ever accepted?
Work and life throw every day at you every day, some are big and some are small. One has to simply learn how to overcome them.
Some words for your fans…
To all my women fans, always believe in yourself and don’t ever undermine yourself.
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Our Princess is dressed in luxurious heritage crafts of Gota Patti and intricate Rajasthani embroideries, in this gorgeous red silk Lehenga. A thousand thoughts and hopes and dreams are strung together in the 'Diary of a Rajkumari'. Location courtesy: @suryagarh . . #anitadongre #anitadongrecouture #diaryofarajkumari #sisterhood #bestfriend #bridalcouture #indianfashion #benarasi #brocade #nyc