British singer invited to switch on festive orange lights at the iconic Empire State Building to mark the city’s Diwali celebrations
British singer, songwriter Arjun has lit up the Big Apple this Diwali. The London based artist was given the honor of switching on the Diwali-themed lights at the Empire State Building, turning the iconic landmark orange to mark the city’s celebration of Diwali.
“I am privileged to be in New York for this special event to celebrate Diwali. The Empire State Building is one of the world’s most iconic landmarks, recognized by billions globally, and it will be the center of the city’s recognition of Diwali. I am honored to play a part in the celebrations here, turning this world famous building orange to celebrate the Festival of Lights this weekend and represent a culturally rich and diverse community.”
The Empire State Building played host to a grand celebration of Diwali, with a bright and colorful cultural display and dance performances during a presentation ceremony, organized by the Federation of Indian Associations (FIA) and Empire State Realty Trust. Singer Arjun was invited to New York especially for the occasion and was asked to flip the switch. After lighting the iconic tower orange, he took part in a press meet and greet and photo opportunity on the 86th floor observatory deck. Orange signifies the color of the Diya (lamp) and once lit, the Empire State Building cast a beautiful hue across the night sky of New York city, spreading the message of oneness in celebrating the victory of good over evil.
“My music is about celebrating and connecting the sounds of different cultures from the East and the West – bringing them together by fusing the likes of Hindi, Punjabi and Tamil with Western R&B and Pop music. In a time where cultural acceptance is a hot topic in America and so many other countries around the world, it’s great to see this celebration of diversity and inclusion and bridging the gap between cultures.”
Arjun’s album ‘Closer To Home’ released last year on Island / Universal Records has seen major single releases including ‘Alone’, ‘Vaadi’ and ‘SOS’. The singer was previously signed to India’s biggest label T-Series, releasing a string of popular hits including ‘I’ll Be Waiting (Kabhi Jo Badal)’, ‘Excuse Me Girl (Ambarsariya)’, ‘Sanam Ho Ja’ and the international smash hit ‘Suit’ featuring Guru Randhawa, which has over an incredible 500 million views on YouTube and has been featured in a Bollywood film.\