MAJOR LAZER DEBUTS VIDEO FOR “BLOW THAT SMOKE” FEATURING TOVE LO MAJOR LAZER ESSENTIALS COMPILATION OUT NOW
Major Lazer unveils the video for “Blow That Smoke” featuring Tove Lo today— watch here. Conceptualized by Tove Lo, the video was directed by DAD (Camila Cabello, Gallant, Alina Baraz), the director duo of Grant Spanier and Corey C. Waters.
“When we had finished the song Wes asked me if I had any fun ideas for a video and I came up with Party Narnia that night. I was very happy Major Lazer were all down and into it. The director duo DAD took it on and all of us had some great inspirational talks before the shoot. They really nailed it with the narrative, cast and all the different worlds and dimensions. I think the video really captures the message of the song – the sweet escape from mundane life that can feel so good. It was also a really great and fun shoot where everyone involved worked really hard while still bringing the best vibes!” – Tove Lo
DAD of the video says:
“From the beginning we pitched the project as a story of imagination, escape, inclusivity, music and mischief,” . The original concept came from Tove Lo and we brought it to life with both artists’ (super creative) teams. It’s really refreshing to work with artists that really care about stories and visuals and are willing to work hard to bring them to life. We were so impressed with Tove
Lo’s commitment to the creative:
Dance rehearsals, multiple shooting days, going underwater for the shot—she and Major Lazer both brought a ton of passion to the project. We hope you enjoy our colorful escape through the closet.”
Above all, The “Blow That Smoke” video follows the recent release of Major Lazer’s career spanning Major Lazer Essentials compilation. Featuring collaborations with Justin Bieber, MØ,Travis Scott,Ariana Grande,Quavo,Nicki Minaj,Sean Paul and many more. Essentials highlights Major Lazer’s reach across the globe, and the
vast range of their influences and influence to date. Also including their recent collaboration with African artists like Burna Boy, Babes Wodumo,Mr. Eazi and Kizz Daniel, Essentials showcases Major Lazer’s unique positioning and singular talent for transcending borders and genre.
With three albums under their belt—2009’s Guns Don’t Kill People..Lazers Do, 2013’s Free The Universe and 2015’s Peace is the Mission—the band continues to tour the world over, including a groundbreaking 400,000 person show in Havana, Cuba as chronicled in the 2017 documentary Give Me Future, multiple trips to Pakistan, a just- wrapped tour of Africa and beyond. Major Lazer’s mission to make the world smaller by making the party bigger. Furthermore, continues to grow worldwide. A highly anticipated fourth album is on the way, with much more to come from Major Lazer in 2019.
Blow That Smoke: