The teaser of Raju Hirani’s highly anticipated The Dutt Biopic will launch today, on 24th of April. The trailer will be aired across 80+ TV Channels for a period of 2 days.
Led by a massive roadblock on the entire Star network at 19:58 hrs, the 85-second teaser will exclusively play on 15 key channels like Star Plus, Star Bharat, Star Gold along with showcasing on IPL that is airing on 8 channels this year and Hotstar.
This will be followed by an additional 60 channels across English, Hindi and Regional languages the next day. This will encompass the TV audiences across all key markets like Maharashtra, West Bengal, Punjab, UP-Bihar, Gujarat along with the 4 south territories.
It is estimated that the simulcast would reach out to 100mn+ unique TV viewers in India, making it the highest ever viewed movie teaser on television.
It is produced by Vinod Chopra Films, Rajkumar Hirani Films in association with Fox Star Studios.