In the world of television, telling stories in the right way is an art in itself. Producer Dipti Kalwani (Sunny Side Up Films Pvt. Ltd), whose show Badho Bahu has done very well on the small screen, says she always wanted to be a storyteller.
“I started my production house because I wanted to tell the stories I liked. It was a very simple reason,”
The young producer has been making a mark for herself with the right choice of projects. However, it is not as easy as it appears. Says Dipti,
“Producing a show comes with many challenges on a daily basis, it is exhausting by the end of the day, but the creative satisfaction of work balances it out for me.”
Many accuse television to be dominated by the TRP game. However, Dipti defends the norm.
“Yes, at the end of the day it’s all business so the TRPs do govern our lives.”
With the arrival of digital space, the television audience is getting divided. Dipti predicts that the competition will get tougher for the world of television one day or the other.
“Digital space will affect television sooner than later, a lot of television sponsors will move to other platforms. I feel it’s going to get far more competitive.”
Badho Bahu on &TV is still going great, keeping the audiences glued to its story with twists and turns regularly.