There are so many things happening in this world currently that have been ignored or we read about it and just don’t care what it has to say. Internationally acclaimed actress, model, T.V. Host, entrepreneur, and social activist Lisa Ray will be launching her first fragrance September 21st, 2016 on the UN’s International Day of Peace with The 7 Virtues who has an extraordinary and original mantra “Make Perfume Not War.”
The 7 Virtues sources natural essential oils from regions impacted by war or strife in an effort to rebuild through the power of scent. Partnering she will soon be introducing to the world “Lisa ray Jasmine of India”.
Barbara Stegemann who is the Founder and CEO of The 7 Virtues states,
“Drawing on the old saying ‘No perfume without Jasmine’, Lisa Ray Jasmine of India blends awakening notes of orange blossom, cardamom, ginger, frankincense, and myrrh with the exotic Jasmine flower, designed to blend beautifully with any of our fragrances. Having helped farmers in Haiti, Afghanistan, the Middle East and Rwanda, we wanted to do our part to contribute to India, realizing it is home to the world’s largest group living in poverty.”
“Our new jasmine fragrance takes me back to my childhood, where Jasmine adorned temples and decorated women’s hair, It acts as a reminder to slow down, breathe and recognize the divine in everyday life. I am humbled to have been part of a project that gives back to the Jasmine farmers of India with the purchase of every bottle.”