Siddharth Kumar Tewary is one dynamic personality. Founder and creative director of Swastik Pictures, the man has a keen eye for quality and has mastered the art of entertaining TV viewers. He and Rahul Kumar Tewary started with an unique show called Ambar Dhara which was a story of a congenital twins and then moved on to more innovative concepts such as Agle Janam Mohe Bitiya Hi Kijo, Mahabharat, Manmarziyan and Razia Sultan.
Begusarai on &TV and Suryaputra Karn on Sony are on air. Mahabharat was definitely one of the most talked about shows of Swastik. Remembering that Siddharth says,
” Mahabharat has changed me as person. It is an epic and It made me believe that as long as you enjoy what you do life is good. I have never projected myself as a mytho-maker. Swastik does shows like Begusarai as well. I was glad that Uday Shankar of Star Plus had the faith in me. He said that he liked the way I wrote my characters and visualized my shows. I always knew I could not do Mahabharat like a regular daily soap. It is a 5000-year-old text and we had to make it in a way that we spoke to the current audience. The idea that our creative team had was that when our show Mahabharat will get over, no one should think of making it in the next 20 years.”
So what is your take on finite series? Do you feel they are here to stay? He says,
“I feel it depends on the audience profile. Mahabharat with its stories and subplots could have run for 10 years but we wanted it to have a shelf life. We see soaps getting dragged for years without any proper story line. At the same time channel won’t shut down a show that gets them the numbers. There is more finite content on TV in the pipeline but people need to get hooked to season 1 of a show first. Our TV industry is 25 years old and changes are rapidly happening.”
kudos Siddharth. We hope you continue to entertain us in the same way!