Posted on January 14, 2016 at 10:04 pm

Bollywood Featured What's Happenin'

SRK fans are counting down for FAN!

All the SRK fans are going crazy for the upcoming film FAN! The 100 day countdown continues for the upcoming Yash Raj Film. 100 fans have been selected for the FAN-tastic trivia!

Ashish Patil, Vice President of brand partnerships at Yash Raj Films shared,

We’ve always liked to innovate with all we do, be it our content or brand partnerships. And this is the first time in India that a promotion of this nature has ever been done for a feature film. 100 fans, getting immortalized as part of a Shah Rukh Khan and YRF Film logo. Backed by 100 videos that they feature in released as a countdown to the release of our next big tentpole – FAN. We’re thrilled to have partners like Yepme who don’t just push fresh fashion, but also fresh ideas in their marketing tie-ups. Fans are in for a treat with some really fresh trivia as well. Truly FAN-tabulous!

Speaking of the association, Vivek Gaur found and CEO of added,

Yepme‘s association with the movie FAN and its #iamfan contest was a good step to amplify engagement between the brand and our customers. It generated a lot of interesting communication on our social media platforms. Undoubtedly, Shah Rukh Khan with his huge fan base strengthened our vision as a global brand. We will continue to explore such opportunities further to enhance our Fresh Fashion brand communication, as Bollywood continues to influence fashion in our country. We wish all the luck for the movie release and it would definitely be a huge success.