The biggest celebration of South Indian cinema, the Fortune Sunflower Oil IIFA UTSAVAM co-powered by GIONEE smartphone and Renault-Passion for Life was a splendid event that witnessed the coming together of the biggest superstars of the Telugu and Kannada Film Industries on January 25, 2016. With some of the year’s biggest films taking home the prestigious awards, the evening came alive as some of the most prolific names in the South Indian film industry came together to revel in the success of Telugu and Kannada Cinema in 2015.
For the Telugu awards, Srimanthudu took home the highest number of accolades with a total tally of six awards including Leading Role Male, Leading Role Female, Supporting Role Male, Music Direction, Lyrics, and Playback Singer Male. Following closely was Baahubali-The Beginning with five awards. Mahesh Babu won the award for Leading Role Male and Shruti Hassan won for Leading Role Female for their amazing performances in the hit film Srimanthudu.
For the Kannada awards, Rangitaranga took home the highest number of accolades with a total tally of six awards including Best Picture, Direction, Supporting Role Male, Negative Role, Music Direction, and Lyrics.
Actor Nirup Bhandari commented,
“I would like to thank IIFA UTSAVAM to have instituted this fantastic opportunity for the whole of South Indian Film Fraternity to be under one roof. It felt great to watch legends and new talents from the industry honored. Being in the presence of such powerhouse of talents was a huge high.”
Mr. Angshu Mallick, COO, Adani Wilmar Ltd, commented on sponsoring the event,
“Fortune, India’s No. 1 edible oil brand, is proud to associate and present IIFA Utsavam. With the legacy of IIFA in the Indian entertainment space, we proudly look forward to the best entertainment extravaganza south of India is going to witness.”
The Fortune Sunflower Oil IIFA UTSAVAM 2016 was an entertainment powerhouse that unfolded in the presence of the most incredible talent in the film industry.