Posted on January 16, 2016 at 1:32 am

Bollywood Entertainment Featured What's Happenin'

Ekta Kapoor creates the perfect launch for Mandana Karimi!

unnamedIt’s been almost 3 months since Mandana Karimi entered the Big Boss house, but that hasn’t stopped her from climbing up the popularity charts!

While Mandana became the talking point of Big Boss after host Salman Khan was accused of playing favorites with the pretty lady, she was also becoming a rage outside the house as well with the release of the trailer of Kyaa Kool Hain Hum 3, India’s first porn-com which features Mandana in a lead role. The trailer of the film instantly went viral, crossing over 20 million views across multiple media platforms.

Now, it’s been revealed that all of this was a well-planned launch pad for the up-and-comer by Balaji Motion Pictures’ head honcho Ekta Kapoor, who has signed Mandana for a 3-film deal!

Ekta, who plans to launch Mandana on a massive scale, perfectly timed the release of Kyaa Kool Hain Hum 3 to coincide with Mandana’s growing popularity as a Big Boss contestant. Kudos to Ekta: this is certainly one of the biggest and most creative launches for a newcomer in recent times!

Kyaa Kool Hain Hum 3 releases on 22 January, 2016.