The Italian house of fashion, Dolce and Gabbana has just dropped a trendsetting new hijab and abaya line for their Muslim fans! The line was featured on Style.com exclusively this past weekend. Co-founder of Dolce and Gabbana, designer Stefano Gabbana also posted shots of the new line on his Instagram, check it out!
The collection features neutral, lightweight hijabs and abaya’s with prints that are consistent with the Dolce and Gabbana Spring 2016 line. All the outfits are in shades of black, white and beige with polka dots, daisies and lemons! How fun! There seems to be a rise in this “Islamic chic” or “Hijab Haute Couture” fashion, Dolce and Gabbana however is not the first luxury brand to cater to the Muslim market. Designers like Tommy Hilfiger and DKNY have created collections specially made for the holy month of Ramadan. Net-APorder, Zara, Oscar de la Renta, and Mango also feature special Muslim fashion inspired lines for the month of Ramadan. According to a Mango representative, Arab speaking countries make up 5% of the company’s profits in 2014!
Designer Monique Lhuillier created a life of kaftans for Moda Operandi. H&M just hired Mariah Idrissi, their first hijab wearing model this fall and Uniqlo even created a line of hijabs, blouses and dresses designed by British fashion designer Hana Tajima! It seems catering to the Muslim market is quite profitable for these companies as well. Fortune.com has labelled the Muslim fashion market as the next big thing! According to the site, Muslims have spent $266 billion on clothes and footwear in 2013 globally. The site reports that this figure is set to increase to $484 billion by 2019!
Profits aside, in a time where Muslims are ostracized for their beliefs it is beautiful to see such love coming from an influential company to show the world that Muslims are just like everyone else. Check out Style.com for more shots of this gorgeous new collection that will look amazing on everyone!