Shah Rukh Khan ended 2015 with the much anticipated Dilwale, which paired him opposite Kajol and also starred Varun Dhawan and Kriti Sanon in lead roles. 2016 has hardly begun, and the countdown has already begun to Shahrukh Khan’s next film. Shah Rukh Khan’s biggest fans have started the perfect countdown to 100 days of Yash Raj Films’ next movie, FAN, with 100 Fan Videos and 100 FAN-tastic trivia. What is also very exciting is that each of these very special 100 Fans has an eternal place in the logo of the film!
Ashish Patil – Vice President of Brand Partnerships at Yash Raj Films shared
“We’ve always liked to innovate with all we do, be it our content or brand partnerships. And this is the first time in India that a promotion of this nature has ever been done for a feature film. 100 fans, getting immortalised as part of a Shah Rukh Khan and YRF Film logo. Backed by 100 videos that they feature in released as a countdown to the release of our next big tentpole – FAN. We’re thrilled to have partners like Yepme who don’t just push fresh fashion, but also fresh ideas in their marketing tie-ups. Fans are in for a treat with some really fresh trivia as well. Truly FAN-tabulous!”
Talking about the association, Vivek Gaur – Founder & CEO, Yepme.com added:
“Yepme’s association with the movie FAN and its #iamfan contest was a good step to amplify engagement between the brand and our customers. It generated a lot of interesting communication on our social media platforms. Undoubtedly, Shah Rukh Khan with his huge fan base strengthened our vision as a global brand. We will continue to explore such opportunities further to enhance our Fresh Fashion brand communication, as Bollywood continues to influence fashion in our country. We wish all the luck for the movie release and it would definitely be a huge success.”
We’re definitely excited for this new SRK film! Are you? Sound out below!