IIFA Utsavam, the grand ceremony bringing together the four major South Indian film industries (Tamil, Telugu, Malayalam, and Kannada), has been postponed in the wake of mass flooding in Chennai.
The program, which was to be held in Hyderabad from December 4-6, will now take place in January 2016 and serve as a fundraiser for victims of the Chennai rains.
In a statement issued on IIFA Utsavam’s official website, Wizcraft International founder and director Andre Timmins announced the cancellation in solidarity with the people of Chennai, saying,
“Today, we are one with the city of Chennai, and together with the film industry we will show our complete support in aid of those affected by this tragedy. The first edition of IIFA Utsavam in conjunction with the Tamil, Telugu, Kannada and Malayalam film industries will be held later as a fundraiser for the flood victims. We are saddened by this disaster and our prayers and support are with the people of the city.”
Torrential rains over the past few days have left more than 270 people dead and over 200,000 displaced in Tamil Nadu. The rain is expected to continue over the next few days, with an additional 1,000mm of rain predicted to fall in the next 48 hours.